Apoorva Mukhija, also known as "Rebel Kid", is a social media influencer and content creator who blends humor with social commentary. She's known for her mini vlogs, skits, and rant videos, which often go viral. Mukhija has collaborated with brands like Amazon, Kate Spade, and Nike. Before becoming a viral creator, Mukhija was an engineering student and Dell employee. She moved to Mumbai at age 21 and has supported herself through content creation.