Season 19
(2025)
Cast
as Self - The Boss
as Self - Narrator (voice)
as Self
as Self
Episodes
Austria Tours 7.0
January 30, 2025
For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish …
Virtual Pop Star 6.0
February 6, 2025
This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and m…
Discount Buying 6.0
February 13, 2025
It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. Aft…
Crops to Cash 4.0
February 20, 2025
The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean…
Easter Eggs 4.0
February 27, 2025
The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled bra…
Turkey Corporate Hospitality 4.0
March 6, 2025
The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substanda…
Kids' Banking 6.0
March 13, 2025
The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of educati…
Hot Sauce 10.0
March 20, 2025
This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and …
TV Selling 0.0
March 27, 2025
It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on o…
Fashion 6.0
April 3, 2025
The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill des…
Interviews 5.0
April 10, 2025
Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as n…
The Final 6.0
April 17, 2025
The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become hi…